One of the most important keys to brand identity lies in your uniforms.

Fast-casual and casual restaurant uniforms need to be instantly recognizable, whether they are worn by a worker behind a service counter, or out and about on a crowded dining room floor.

The reasons are twofold. First is so patrons know who to turn to for ordering or other service needs.

The other is branding! Casual eateries thrive on a strong brand. And a recognizable uniform creates a cohesive look and feel to any establishment.

For looks and especially comfort, we can help you assemble a uniform program that matches your needs and sticks to your budget. Our marketing specialists and designers will work with you to put together your uniform brand identity. Our selections feature durable fabrics that can be washed and worn over and over and still hold up.

What makes a server’s uniform work?

Shirts
When it comes to styles, take your pick. From neighborhood-casual polo’s to ultra-hip printed T’s to classic button-downs, the shirt is the uniform. Short-sleeve, long-sleeve, black, white and all variations in between, shirts are easy and affordable to customize.

Pants, Shorts and Skirts
For any cuisine and any atmosphere, pants, shorts and skirts also tell your customers a lot about your brand. Are you more casual? Traditional? Edgy? Investing in comfortable, treated fabrics and wrinkle-free materials will pay off.

For more information on how a uniform program and/or company e-store program (link) can work for you, contact us to get connected with a member of our design and marketing staff. Or simply call 262.513.2442.